McDonald extends from the Olympics to 2020 eV
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(PRWEB) 14 January 2012
The International Olympic Committee (IOC) and the company McDonald’s announced today that McDonald’s has expanded its global sponsorship agreement until 2020.
The announcement was made at the first Olympic Winter Games for Youth in Innsbruck, Austria made in the presence of IOC President Jacques Rogge, president and chief operating McDonald and Don Thompson.
Commenting on the announcement
, President Rogge said: “We are pleased to help not only the Olympic Games, that McDonald’s, our long and cherished Olympic Partner for more than 35 years, its ongoing commitment, but also for the Olympic Movement support throughout the world and, ultimately, the athletes themselves. ”
Chief Operating Officer Don Thompson said: “We share the Olympic ideals of teamwork, excellence and the best these ideals at the heart of what is McDonald and how the games are brought to life .. Feeding athletes is a tradition that we are very proud and hope that our role in supporting the games can continue. “
TOP sponsor and official restaurant of the Olympic Games, the agreement includes the Olympic Movement’s sponsorship of the National Olympic Committees and their Olympic teams Sochi 2014 Olympic Winter Games, Olympic Games Rio 2016, Pyeongchang 2018 Olympic Games Winter Olympic Games 2020, for the host city was not yet decided. The agreement also includes the Youth Olympic Games (YOG). The current Winter YOG Innsbruck 2012, Nanjing YOG 2014, Lillehammer 2016 Winter YOG YOG YOG and winter 2018 and 2020, so that the venues are not yet selected
IOC marketing
, Gerhard Heiberg received President of the Commission. “We are pleased that our longstanding relationship with McDonald ‘s next, and appreciate the quality menu gives McDonald at the Olympic Games as the Official Restaurant of the game believe that the long-term contracts that we have established with leading companies, are a testament to lasting strength and appeal of the Olympic Games as a global marketing platform for the sport. “
More information about the program the best in the world
Partners around the world
confirmed for London 2012 are: Coca-Cola, Acer, Atos, Dow, General Electric, McDonalds, Omega, Panasonic, Procter & Gamble, Samsung and Visa
.
Atos, Panasonic and Samsung have alliances until 2016.
Coca-Cola, Dow, General Electric, McDonalds, Omega, P & G and Visa have alliances until 2020.
About McDonald
Olympic history
McDonald’s began
commitment to the Olympic Movement in 1968 when the company hamburgers to U.S. athletes carried in Grenoble, France, after being homesick for American food. Since then, McDonald’s menu choice and variety to serve millions of athletes, their families and fans.
McDonald is the sole distributor of branded food service to feed the athletes, coaches, media and spectators at the games site. McDonald’s is dedicated to serving great tasting, high quality food with a focus on choice and nutrition.
London 2012 Olympic Games Highlights
As a mainstream partner McDonald’s worldwide support for many aspects of the 2012 Olympic Games in London.
McDonald
build four new Olympic venue restaurants at the Olympic Park with the latest European designs of restaurants. They will be removed in the Olympic Village, the athletes, one for the media in the Main Press Center and two to feed the audience.
McDonald
with its long tradition of the Olympic McDonald’s Champion Crew continue – the best of the best people in your restaurant and managers around the world. serve the world’s best Olympic venue McDonald
London 2012 Olympic Games marks McDonald’s largest team Olympic Champion Crew in Olympic history, a total of more than 2,000 members – 1,800 from the UK and 200 worldwide.
launch of the London Games is the new global business program called “McDonald Champions game.” McDonald is the Olympic experience to bring to the lives of children around the world in a variety of new and exciting ways through “play, fun and balanced nutrition activities.”
McDonald is also the partner for the first time presented the program “Editor of the games. LOCOG McDonald uses experience to help in the development of people to win and train more than 70,000 people have volunteered to make the Games a success. McDonald has a proven track record of developing people and gain experience in order, selecting and training a diverse workforce that will be necessary for the Games a success.
McDonald is the world of international food companies with more than 33,000 restaurants serving over 64 million customers in 119 countries each day. About 80% of McDonald’s worldwide and are operated by independent local men and women.
For more information about the company please visit http://www.aboutmcdonalds.com.
For more information, please contact the IOC Media Relations team:
Tel: +41 21 621 6000
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