January 2012 Archive

What America is really in 2012, Cook? Allrecipes courts in 2012, forecasts

in Seattle, WA (BUSINESS WIRE) 13th December 2011

Allrecipes.com, the World Food Program No. 1 digital brand, and the Hartman Group, a consulting firm opinion of consumers, today announced predictions for what and how America is cooked in the new year. The report, Allrecipes Measuring Cup: What American families are eating and cooking, come to the conclusion Perspectives and Trends 2012, available as a free download on Slideshare account Allrecipes “that better informed and healthier eating habits a are common fuel in the top 10 of the new trends for home cooks in 2012.

“It’s fun to see what can be expected crazy food or gourmet trends at this time of year, but with nearly one million visitors per year from the cooks at home every year Allrecipes really know what most of the cooking and Food families in 2012, “said Lisa Sharples, president of Allrecipes. “We are absolutely seeing a renewed appreciation for a healthy home cooking as a consumer, a more sophisticated approach in the kitchen to take each day with an emphasis on the simplification of the freshest ingredients and foods.”

varies by eating less meat, and taking smaller portions, to learn more about where foods come from and what is in the food itself. The following is a summary of the expected trends 2012:

Trend No. 1: Flexitarians: Allrecipes found more than a third of the households ate less meat in 2011 and the No. 1 reason why they did was “healthy eating” (80 percent). This does not mean cutting meat and poultry completely, just add a few meatless meals to the menu. As this trend grows in 2012, inspired meal come from cultures where there is an inherent knowledge to the preparation of vegetables (eg, Asia, Italy, France and India).

Trend No. 2: Back to Basics food. An interest in the Paleo diet with carbohydrate consumption at least the year 2012 will be a “clean” food. Consumption targets for the coming year are limited food highly processed foods, and search and beverages with antioxidants, probiotics, no hormones, and a list of ingredients that can recognize and pronounce. Consumers are increasingly looking to avoid MSG, hydrogenated trans fats, high fructose corn syrup, oils and preservatives benzoate.

Trend No. 3: List of Labels: Fifty-seven percent of men reported that it is to read labels more often in 2011, and this monitoring even in 2012. Consumers themselves say they read the information on the label for several reasons: health management, curiosity, and weight are primary considerations, the research confirms that there is often a statement of intent, in nature. Calories are of great interest as a consumer to scan each package and case.

Trend # 4: Mini-Me: miniature candies were in fashion in 2011. Forty-six percent of reported eating home cooks to a mini-desserts in the past year, while 29% have tried to do at home. Allrecipes expects this trend to emerge from the bakery and in the kitchens of home cooks, like the pleasure of eating the candy, though small, in 2012 continues.

Trend No. 5: Home Economics: While consumers continue to shop sparingly in 2012, its values ​​and demands for change. You can not waive their interest in one or the creation of a quality experience of food for themselves, their families and friends to cook and eat priority:

Quality = fresh, less processed, etc.
Experience = consumption enjoyment (hindsight), or the transfer of knowledge (know-how narratives or culinary product)
The lack of proper waste product sizing trend =

No. 6: You inspire me: Mom cooks, though inspiration for many is a difficult time keeping up with the ability, at any time of day or night, just looking for a recipe line . Now home cooks-a variety of sources of inspiration for meals at any time of day or night. Food sites like Allrecipes.com is a resource for 68 percent of consumers in through television programs with a focus on food quality, magazines and e-mail newsletter.

Trend No. 7: Device: It does not matter if it’s a home cook key smartphone applications in the aisle of a supermarket or the creation of your laptop or tablet in the cafeteria area is the planned dinner party on Saturday, mobile technology is undoubtedly the top trend of meal planning. As evidence, Allrecipes.com visits grew from a mobile device 218 percent year on year in November 2011, during the Allrecipes Dinner Spinner discharges from application loads more than $ 10 million.

Trend No. 8: What’s in your fridge door: Ketchup is like the U.S. spice king reigned 125 years, but now the sauce on the heel, and mayonnaise is a renaissance. Purchased a sample of more spices in the last six months shows that international spices such as hoisin sauce, wasabi sauce, sesame paste, and increasingly make their way into American refrigerators in 2012.

Trend # 9: Always a good time to take a drink: It’s the adults as often as boys, men and women about the same amount of snacks and bite usually has, snacking so culturally relevant to consumers and to lunch time. The research confirms the accounts of sandwiches, almost half of the total consumption of food in the United States, and it is natural to conclude that consumers interested in healthy snacks. This means that when the chips start of roasted seeds and whole grains, beans and nuts to gain popularity – and kale chips is a discussion of polarization – is remarkable,

.

Trend # 10: Love the sandwich: higher quality of the ingredients of the herbal infusion pork meatloaf lined with grass and innovative ingredients (such as caramelized onions, watercress and Sriracha sauce) to increase humble sandwich to one of the top comfort Food of the Year. One reason for this popularity is mobile food trucks that follow the consumer with a quality selection of sandwiches at reasonable prices.

ingredients were also checked and waning in popularity in 2011:

increases:

1 Half and half

2 Quinoa

3 Chickpeas

4 Chicken factory

5 Mayonnaise

in decline:

1 Scallops

2 Avocado

3 of Phyllo

4 Blackberries

5 Carmelo

Methodology

The data are based on the analysis of search and display functions, behaviors recipe over 25 million home cooks Allrecipes base visit each month, plus data from an online survey of members collected 1.391 Allrecipes community sent from 21 to 27 October 2011. Additional perspective is through the intellectual property, the Hartman Group and consumer data provided.

Allrecipes

Allrecipes, the world’s largest digital brand management receives food, 750 million annual visits by home cooks to discover and share experiences on food recipes, reviews, photos, videos, profiles and blogs on the web and mobile devices. For 14 years the brand has found as a dynamic, indispensable served for cooks of all levels to solutions for everyday meals and holiday. Allrecipes global multi-brand platform consists of 17 Web sites, applications of e-books 10 and 13 kitchens 22 countries and 11 languages. Allrecipes is part of the reader of the Association, Inc. For more information regarding Allrecipes, please visit http://www.allrecipes.com.

The Hartman Group in Bellevue, Washington, is the advisor of the cultural consumption common in America today, companies serving the consumer, retail and food and beverage industry organizations, food service, personal care, shopper marketing and other companies in the consumer market. Since 1989, the Hartman Group, primarily qualitative, quantitative research and consultation has combined trends and to understand the subtle complexities of consumer behavior and the buyer. He specializes in understanding how consumer attitudes, lifestyles and behaviors lead to purchase. To learn more about how Hartman Group has a strong focus on how consumers live shopping, and use brands and products, visit http://www.hartman-group.com.

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