PART I: Keyword Optimization
The first step in a campaign of search engine optimization is to choose the keywords or key phrases for each of your websites keywords, the terms of the search engine users in the way . to ask the search box. The right keywords are those that: describes
1 clearly the purpose and content of your website, and
2 allow to show your site to as close as possible to the results first
As possible.
A good position not only depends on your choice of keywords. It also depends on how well you position the keywords in your site, and the number of quality external sites to you. However, choosing the wrong keywords of any strategy to get rid of search engine optimization, you have to invest a few hours, ensuring that you get it right.
Let’s start with your site. Look closely and write down the words and phrases that best describe your site. Try to form two or three word phrases, since competition is fierce for the keywords in a single word, and it is virtually impossible to get a higher position for her. Therefore, from now on, let’s talk about keywords, keyword Once you get your list of potential keywords, talk developed ready for the next step. to analyze the demand and supply of key words and select the best (those with good demand and not enough supply.)
First, check the demand for their chosen keywords. To do this, let us to the Overture Search Suggestion Tool to go from the concept, or Google keyword
go to each of the selected keywords, search type and see how many of these terms. It also tells you if your selected search terms are popular, this tool other keywords, not the thought that even may be more important to have your site can show.
For example, if your first search term “Italian Restaurant”, the keyword suggestion tool from other popular search terms such as “Gourmet Italian Restaurant”, “Northern Italian Restaurant” Italian Restaurant Pizzeria “” Italian Restaurant in Miami “, etc. You can also try other keywords, like” Italian Kitchen “and come with more specific keywords such as” Good Italian food “,” Italian Cuisine Miami “,” Northern Italian cuisine “,” Italian Cuisine Fine Dining “” Gourmet Italian Cuisine “, etc.
What you need to validate and expand his popular group, the letter, potential keywords for your site. The next step is to review the offer , or, in other words, to see how much competition there is for the keywords. Of course, you want to focus on key words, where the focus is less intense competition. For example, select “Italian Restaurant” alone surely become injury. So many of them that their chances appear in an advantageous position within the search results are pretty slim.
That is, to go your list of keywords to Google and type in each of them in the search box . a Enter your search terms in quotation marks (to filter out less relevant results) and see how many results each individual query produces such a notice of people with a relatively small number of results (less competition) This is the keyword. ..
best describes the theme and content of your page
2 is a popular search term according to Overture search term suggestion tool and
Google Keyword Tool.
3 generates a relatively small Number of results after performing a Google search.
If “Gourmet Italian Restaurant” is the phrase that best meets these three criteria, it will become the primary keyphrase achieve. The best results can make a set for his second most relevant page for a specific niche. For example, if the restaurant in Miami, we can consider “Miami” a second search term. Once you have decided to make key phrases for the page, the same with the other pages on your site.
After you get your keywords and optimize your pages heavily for them to have. If you are in strategic locations in the track, head and body placed on each side, as we part see II: Web Page Optimization
PART II Website Optimizer
Once you have chosen your keywords, the next step is to optimize your site for keywords you do it by. the keywords at strategic locations within the page, the following is a list of tips and steps to take to optimize your page.
• For key words in the title of the web site:
or create a meaningful Title for your page: Your web
O, unless your company is big and famous do not start the title page with the name of your company. Start your title with the search engine users to the most likely words (keywords) or
use Insert your key phrase at the beginning of your page is available (keyword prominence) and keep up their words (keyword proximity).
Place your keyword phrase seconds somewhere in the title or make
the title short (8 words or less)
• Keyphrases in your Keyword Meta Tag: .. Search engines rarely use the keyword meta tag anything else (Google ignores) A transfer of a list of primary and secondary keywords in the. keyword meta tag of your page, just in case search engines decide to use them again in the future
• search terms in meta description tag. Meta description tag is still important because some search engines and are used by more than Remember the results link work .. o />
Make your name “descriptive”, concise and professional. Avoid hype.
Do not make your description sounds like a collection of keywords.
O Keep your key words together.
• keyword in the text their side: It is important to use keywords to a large extent on their side, as this will help the search engines determine the theme of the page, the following tips, as much as possible, as to search engines determine the relevancy of your help. page to your chosen key words: o
Use your keywords several times, and place it closer to the top of the page as possible or
place keywords between the header tags (H1, H2 or H3.) in the first two paragraphs of the page.
place or phrases in bold type phase at least once.
repeating key phrases often to increase your keyphrase density. repeat the key sentences of 5 to 10 times per 100 words is effective on the page .
O You have to repeat your keyword often you should take special care not to make the sound difficult text. Your visitors should be able to read your page fluently and effortlessly. Please note that readers who ultimately decide whether the site is well worth the time spent for it is. A pleasant experience is that they tend to back
• Other considerations for the design of Web pages.
O, you should easily through search engines to your site navigate. Search engines heavily favor text over graphics and editing HTML formats.
text or, in many respects, especially in the navigation bar. Avoid text in graphics formats, as to the search engines will not be able to read it .
or avoiding frames. Search engines have trouble following, and they can only index the content and not framed side navigation bar.
or Avoid Flash and [deleted] search engine does not follow from them. If you’re using Flash , make an HTML version of your site available to your readers and search engines. If you use a JavaScript-navigation, an alternative text menu at the bottom of the cover page so that it can be tracked by search engines.
Or if you use a navigation bar on the left side to the search engine, before the body to read from your own site.
O Make sure all your internal pages Link to your website.
or do not attempt to describe all products or services on a single page. It confuses the search engines and diluting the relevance of your site to your selected key phrase. Creating focused instead very different sides, each with its own content and keywords and optimize them as well.
This is about all you need to do to ensure that your site is optimized for the keywords. The next and final step to increasing your Website Ranking, so many links to your site as possible, the quality of sites that have a theme relating to you to get. This is what we see in Part III. off-site factors
Part III: Off Page Factors
Once you have your keywords and optimize your pages have chosen for them, is the final step to ensure that you are best left to the professionals, and many high quality sites related to a topic related to your website. The best search engine, Google, and in particular (the only one that 80% of search engine traffic to your website for you) “crawl” on the search for links to your site. Interpret a link to your site as a voice, and more links (votes) that is used by the superior quality of your page rank have come and the greater the chance that your page is a good position to reach into the pages of results. It is so . After these four simple steps is the best way to get quality links you need:
DMOZ include:.. The Open Directory Project is the largest directory of the world is by volunteer editors, your site check before recording retained. His is on that list important because it is free from Google and America Online used to build their boards. Get the list is free, but can take several weeks or even months on the list, a some can get frustrating. However, there are strong among experts that search engine optimization believe Open Directory Project, that a list can significantly increase your Page Rank on Google, you should time to submit your site and do it take ( list your site in the appropriate category and strictly to its guidelines for the presentation)
2 Yahoo Include: Can Shipments to Yahoo! are no longer free for commercial sites (your website in a week.. at a cost of 9, despite their inclusion checked in the list is not guaranteed. If too However, they are accepted, the Commission every 9 years will be paid if you want your site to remain in the list.) A telephone link Yahooï ¿½ s still one of the best links you can get, and worth the money spent to get the list
tag 3 Email:.. There are many places where you can publish articles in their fields can. This is a great way to establish yourself as an expert and attract high quality traffic to your website. The key is to keep your resource box included at the end of your article. A resource box is a small paragraph with a brief description of yourself and your business, containing a link to your website. This means every time someone takes your article and publishes it in your website or newsletter, the link to see it for readers and search engines to and follow
4 Link Exchange .. with reputable sites: you should try to quality sites that support the theme of your website (not as direct competitors) to find and ask the webmaster for a link exchange, this will be very targeted traffic. and improve your score in search engines. If you liked this article and are inclined to learn more about search engine optimization, you might want to check out the SIB Infotech
